WKD unveils festive campaign with Xmassive prizes


Leading RTD brand WKD has unveiled a festive campaign on social media.

The  Christmas-themed activity offers consumers the chance to win WKD Xmassive Stockings containing a selection of drinks, a variety of branded merchandise and that most 2020 of items, the WKD-branded face mask.

The campaign will also include humorous suggestions for Christmas WKD-ecorations, a Christmas cracker joke competition and recipes for DIY festive drinks for those looking to create their own RTD-based cocktails at home.

“WKD wants to do whatever it can, in whichever ways it can, to raise a few smilesand help bring 2020 safely to a close,” commented Alison Gray, head of brand – WKD at SHS Drinks.

The online campaign is expected to reach a target audience of over one million via WKD’s social channels.