Wholesalers urged to ‘get social’ with new Unitas campaign


Unitas Wholesale has announced a week-long social media campaign from its Digital Excellence Academy.

The module titled ‘Get Social’ will focus on social media guidance for its wholesalers with a one-week masterclass covering a range of topics chosen to transform a wholesaler’s online presence, giving them the knowledge and tools to drive additional sales and customer engagement through their social channels.

Over the course of five days Unitas members will receive a daily ‘Get Social’ email containing a bite-sized video with supporting information for them.

Unitas will also be giving one lucky wholesaler the chance to win three months social media support from the leading marketing agency and event partners, Digital Blonde.

“Over the last year more and more people have turned to digital platforms to grow their businesses and interact with customers. Whilst this offers increased potential for wholesalers, it also means those using social media must do so more effectively as there is so much activity on the channels,” Karen Fewell of Digital Blonde said.

“To ensure your content is seen and acted upon, I’ll be sharing some effective hints and tips that wholesalers can quickly implement into their marketing strategy.”

‘Get Social’ kicks off with a special short introductory webinar on 5 May, with the week-long campaign launching 10 May and is exclusive to Unitas members.

Launched in February, the Digital Excellence Academy aims to offer advice and support to Unitas Wholesale across a wide selection of digitally related topics important for wholesale businesses and their customers.

The inaugural event, in partnership with Lumina Intelligence, saw over 80 delegates take part in a live webinar dedicated to best practice for B2B transactional platforms, with many members taking up the offer of a digital health check on their own platforms post-event.