Highlights
- The Wholesale Group launches Jake AI to deliver instant, data-driven insights.
- Built with ShopAI, it turns complex analysis into simple conversations.
- Empowers wholesalers and suppliers to spot trends and boost performance.
The Wholesale Group is ushering in a new era for wholesale collaboration with the launch of a cutting-edge artificial intelligence tool designed to transform how its 255 independent wholesale members and supplier partners interact, analyse data, and plan for growth.
Developed in partnership with tech firm ShopAI, Jake AI acts as a smart interface between suppliers and wholesalers, capable of analysing trading data across the entire membership network.
The tool can instantly identify growth opportunities and generate sales proposals, marketing plans, and joint business strategies—tasks that would previously have taken hours.
“The wholesale industry has always been built on relationships, data, and quick decision-making, and with Jake AI, we’re taking this a step forward,” said Tom Gittins, joint managing director, The Wholesale Group.
“Jake represents a fundamental shift in how our wholesale members can access and utilise their data. Unlike traditional business intelligence tools that require technical expertise, due to its advanced modern language models, Jake can be used conversationally to make it easier than ever before.
“Members and suppliers can ask Jake questions such as ‘What’s driving the margin decline in frozen foods this quarter?’ and receive immediate insights that would previously have taken hours of analysis.”
The AI tool allows users to ask complex questions in plain English, such as “What’s driving the margin decline in frozen foods this quarter?” and receive immediate, data-driven answers.
Its reasoning capabilities is said to stretch far beyond simple queries, offering a deep understanding of sales patterns, promotional gaps, and market trends—creating collective intelligence across the Wholesale Group network.
Ilann Hepworth of ShopAI added, “The future of wholesaling is about intelligent partnerships. Jake AI removes technical barriers and democratises data, giving every user—from depot manager to supplier rep—instant access to high-level intelligence through natural conversation.”
With Jake AI, The Wholesale Group says it’s not just keeping pace with digital transformation, but setting a new benchmark for how wholesaling operates in a fast-evolving, data-driven market.