The Wholesale Group has expanded its growing CORE own-brand portfolio with the launch of CORE Spring Water, providing independent retailers with a more sustainable alternative to conventional bottled water.
Available through The Wholesale Group’s independent wholesale members, CORE Spring Water will be offered in 330ml and 500ml cartons, packed 24 per case, giving retailers an eye-catching, grab-and-go hydration option with strong environmental credentials.
The launch also marks another milestone for The Wholesale Group, with CORE Spring Water becoming the first product in its own-brand portfolio to carry the B Corp logo following the Group's recent achievement of B Corp Certification.
Sourced from the pristine springs of Ireland, CORE Spring Water combines high-quality spring water with innovative Tetra Pak packaging that is recyclable and 88% plant-based, helping retailers meet increasing consumer demand for more sustainable packaging choices.
The cartons also feature a plant-based cap and neck made using polymer derived from sugar cane and a tied cap to help keep components together during use and recycling. Compared with an average 500ml PET bottle, they contain less than 12% fossil-based plastic and, according to supporting product information, deliver a 74% reduction in CO₂ footprint.
CORE Spring Water also offers retailers a practical advantage ahead of the UK's Deposit Return Scheme. As cartons are exempt from the scheme, there is no deposit to pay and no requirement for consumers to return the packaging to a designated collection point, allowing it to be recycled through normal recycling channels.
Tom Gittins, Managing Director - Retail at The Wholesale Group, said: “CORE Spring Water has been developed directly in response to member feedback and growing demand for a more sustainable alternative to conventional plastic bottled water.
"As our first own-brand water launch, it represents an important milestone for the CORE range and demonstrates our commitment to delivering commercially relevant products that help our members respond to changing customer needs. It is the first product within our own-brand portfolio to carry the B Corp logo, reflecting The Wholesale Group's commitment to responsible business and the high standards recognised through our recent B Corp Certification."
“Advance sales have been extremely strong, giving us confidence that there is genuine demand for this type of solution, and we look forward to seeing the range continue to grow.”
The launch further strengthens The Wholesale Group’s CORE own-brand portfolio, providing independent retailers with a practical and commercially competitive option that combines quality spring water with innovative packaging and strong sustainability credentials.