As shoppers increasingly adopt a ‘less but better’ approach to alcohol, premium cider continues to outperform the wider category. Crafted cider is leading value growth in the impulse channel, up 23.9 per cent year-on-year [NIQ, 52w/e 23.05.2026], as consumers trade up to products offering quality, heritage and authenticity.
At the forefront of this trend is Henry Westons Vintage, one of the UK's most recognisable premium ciders, with more than one bottle sold every 0.81 seconds. The 500ml glass bottle is the number one cider SKU in the UK, worth £59.1 million in annual sales.
The brand is delivering growth across multiple formats. The Henry Westons Vintage 6 x 500ml pack is growing 7.2 per cent in the grocery multiples channel, while the 4 x 500ml pack is up 22.7 per cent in impulse, reflecting increased demand for take-home and sharing occasions.
The wider cider category is also evolving in favour of premium apple cider. Apple cider now accounts for 68 per cent of category value and is growing 2.9 per cent year-on-year, while shoppers continue to seek trusted brands with genuine heritage.
Bottled at 8.2 per cent ABV, Henry Westons Vintage delivers a refreshing medium-dry sparkling cider with a smooth, rounded flavour. Combining category-leading sales, strong growth across key formats and premium shopper appeal, it remains a must-stock line for retailers looking to drive value growth within cider.