Westons Cider is announcing plans to shake up the pear market with the launch of its new Henry Westons Vintage Pear. The sparkling pear cider will join the popular Henry Westons brand portfolio, which has a range of ciders worth £89.1 million and driving growth at a rate of +17.5 per cent.
Worth almost £50 million and growing year-on-year, the pear category is today attracting 1.5 million buyers.
The Herefordshire cider maker believes there is an opportunity to appeal to those seeking a more premium, crafted offering in line with the cider market. Within the total category, crafted options now make up one fifth of cider sold in the off trade, up 11.6 per cent throughout 2023.
“We know there is an untapped market for those looking for a premium pear option. Our new pear variant opens the market to a slightly younger and non-traditional cider drinker with a “drink less but better” mindset, looking to treat themselves with premium offerings,”’ explains Holly Chadwick, Henry Westons Brand Manager at Westons Cider.
“We’re confident that our new Henry Westons Vintage Pear will be a big hit, satisfying an as-of-yet unfulfilled shopper. While there is a wide range of pear products on the market, we still believe there is huge opportunity to premiumise the category – delighting both shoppers and retailers alike, especially as we head into the warmer months.”
With aromas of pear blossom and perfectly balanced on the palate, Henry Westons Vintage Pear is medium sweet, with a light and delicate finish. Made from pears from a single year’s harvest and all sourced from within 50 miles of Westons’ Much Marcle mill, the new addition to the range is irresistibly refreshing and fruity.
Henry Westons Vintage Pear (ABV 6%) , RRP £2.50, 500ml
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