Tŷ Nant, a symbol of Welsh luxury and premium hydration, has announced the strategic acquisition of Fonthill Water and Decantae Mineral Water from the US-based Primo Water Corporation.
Tŷ Nant said the acquisition will elevate its status as one of the UK's leading premium water brands, following closely on the heels of acquiring the premium Welsh water and mixer brand, Llanllyr Source in late 2023.
Primo Water is a leading player in North America's beverage industry with a multi-billion dollar market cap and an EBITDA of $500 million in 2023.
Decantae Mineral Water, known for its pristine quality sourced from the foothills of Snowdonia, has been a leader in the premium bottled water sector in the UK and Europe. The acquisition of Decantae brings new packaging innovations to Tŷ Nant's line-up, including cuplets for travel retail and healthcare, complementing its existing glass and PET bottles.
Fonthill Spring Water, with its origins in the historic Fonthill Bishop Estate in Wiltshire owned by Lord Margadale, is celebrated for its naturally filtered, high-quality spring water. This acquisition not only broadens Tỳ Nant's geographical footprint but also enhances its product range with another iconic British water source and introduces Tŷ Nant to the water cooler market, targeting commercial, educational, and healthcare sectors with its 15L bottles.
Raminder Sidhu, chairman of Tŷ Nant, highlighted the synergy in these acquisitions, stating: “Our commitment to sustainability, innovation, and exceptional customer service aligns perfectly with the ethos of Decantae and Fonthill. These acquisitions are pivotal in our vision to grow our diversified super-premium adult beverage group, where each product carries a deep sense of provenance, alongside our commitment to premium and sustainable offerings.”
In a market increasingly driven by consumer demand for quality and sustainability, Tŷ Nant has been recognised as the UK's fastest-growing bottled water company in the Alantra Fast 50 this year, and ranked as the overall 4th fastest growing food and beverage company in the UK. This recognition is particularly impressive given that Tŷ Nant is already profitable, securing the highest average price per litre among all British mineral and spring water brands.
Looking ahead, Sidhu outlined ambitious plans for 2025. “We are poised for an exciting year continuing the tremendous growth we have experienced for the last four years. We will continue to innovate across our portfolio. We're introducing aluminium bottles and cans as an eco-friendly alternative to traditional packaging and refreshing the 'contemporary classical' look for Llanllyr Source. Moreover, we're set to launch new flavours from our award-winning Kings Hill small batch gin distillery in the Pentland Hills, Edinburgh and we are expanding into 10 new export markets.”
