Wellness brand Swisse Me to launch new products into UK retail

Global wellness brand Swisse Me is all set to launch new products into the UK retail market.

Swisse Me is a lifestyle nutrition brand of the Melbourne-based company Swisse, with a range of natural and nutritious products to support a healthy lifestyle.

Leading food and drink consultancy firm The Good Food Group will support the brand in launching the products, which includes ready-to-drink smoothies, high-protein supplements and healthy snacking alternatives.

Ross Carlin, managing director of The Good Food Group, said: “We’re always looking for the most disruptive food and drinks brands to partner with and Swisse Me is set to occupy an exciting place within the nutrition sector.

“Consumer behaviour trends and changing legislations both point towards an exciting future for brands in this space. We’ll be supporting Swisse Me with its retail strategy, working with buyers to elevate the brand’s visibility in the market and get products onto retail shelves.”

Alexandre Chau, commercial lead at Swisse Me, added: “We’re delighted to be working with The Good Food Group, after seeing the success of our existing health and wellbeing products we wanted to expand our reach into the UK market.

“It’s an exciting time at Swisse Me as we continue to develop our beauty and nutrition ranges, following an increase in consumer demand for innovative, quality products that not only support active lifestyles but also build healthy habits and routines.”

The Good Food Group has recently secured a long-term partnership with gummy vitamins brand Nutrigums.