Weetabix Food Company has unveiled a new on-pack promotion for Weetos, the chocolate-flavoured breakfast cereal brand.
Launching from June 2020, the promo offers nine consumers the chance to win £500 to spend towards sports kit and equipment.
“We’re really excited to bring this promotion to retailers. The on-pack campaign will stand out on shelf, helping to raise awareness of the Weetos brand and increase visibility and sales in-store,” said Abbie Randall, marketing assistant for Weetos.
Customers can enter the giveaway by sending a photo of their Weetos pack or bowl as part of a unique, sporting environment, such as a basketball hoop made out of the box or Weetos pack goal posts.
“We know that our core audience of 5-15-year olds love playing sport so we wanted to help promote this via our on-pack giveaway and we’re confident that this campaign will increase brand engagement and appetite for the product, as well as being a great activity to get involved with when at home,” Randall added.
The promotion will be available across 500g and 350g PMP (£2.49) Weetos packs and will run in stores till August.
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