New nākd. on-pack promotion offers shoppers free ClassPass memberships

Leading snack bar brand nākd. has launched a new on-pack promotion in partnership with ClassPass, offering shoppers the opportunity to win free ‘fitness’ memberships via the ClassPass app.

Launched at the beginning of May – and running until the end of July – every pack purchased will provide shoppers with free trials at ClassPass’ 2,500 locations across the UK, via a simple ‘scan to win’ entry mechanic, providing access to thousands of fitness moments nationwide, from gym workouts and classes, to relaxing in the spa.

Lucky consumers will also have the chance to win the top prizes on offer, including annual and 6-month ClassPass memberships.

Live across 13 of nākd.’s bestselling multipacks, the offer will be further amplified across in-store POS and digital shopper marketing, paid and organicsocial content, and sampling activity.

“At nākd., we’re on a mission to make healthier, 100% natural snacks accessible to everyone. And, in a similar vein, ClassPass has partnerships in thousands of health and fitness locations across the country, givingit mass appeal,” said Jo Agnew nākd.’s marketing director.

“Our shared goal of helping people live healthier lives means this is the perfect partnership reflecting shared brand synergies in making healthy enjoyable.

“As the number 6 brand in cereal bars, and with 56 per cent of cereal bar consumption occasions being around exercise, there is no doubt that this partnership will resonate with current nākd. fans and new consumers alike.”

The partnership comes as nākd. launched its latest digital-first ATL campaign, from 7 May, running for six weeks. This will see the brand live across Instagram, Facebook, TikTok and YouTube. The campaign will have a particular focus on nākd.’s latest launch, Fruit & Fibre, which landed on shelves in March.

Agnew continued: “Over the coming months, nākd.’s visibility will be at a huge peak, not just as a result of our digital ATL campaign, but also because we’re making our ClassPass promotion unmissable across multiple touchpoints, including in store and online. Thismeansthere is a golden opportunity for retailers to drive category sales by making sure they’re stocked up on bestselling nākd. multipacks.”

The on-pack promotion will be available across multiple grocery, convenience stores and wholesale, giving retailers across the entire industry the opportunity to cash-in on the anticipated sales growth.