Skip to content
Search
AI Powered
Latest Stories

Walkers Chocolates switches to new kerbside recyclable paper wrapper

Walkers Chocolates switches to new kerbside recyclable paper wrapper

Walkers Chocolates said it is switching its popular own brand Turkish Delight and Mint Cream chocolate bars into EvoPak RCM, a 100% recyclable paper wrapper.

The bars will begin rolling out to selected Premier and Asda stores this month.


Unlike conventional paper packaging which often contains polyethylene, consumers can dispose of the new Walkers’ wrapper in their normal kerbside recycling collection along with their other paper recyclable items. Currently, it is only possible to recycle similar wrappers by returning them to store, which isn’t convenient for consumers and in many cases, where recycling processes aren’t carefully controlled, the wrapper still ends up in landfill or incinerated.

Significantly, if littered, the new wrapper does not produce harmful microplastics when it breaks down which cause serious damage to the environment and animal health.

Walkers Chocolates said the new paper wrapper provides a functional and environmentally friendly alternative to current snack and confectionary packaging which, over the past 30 years, has become complex with the development of light weight multi-layer structures.

This has driven efficiency and shelf life, but the complexity makes them impossible to deal with at end of life. This is compounded by consumer consumption, which is often on the move, making littering a bigger problem than other formats. The other factor is that small units using a complex combination of materials makes recycling and recovery options currently limited, resulting in landfill with no circularity option.

“At Walkers Chocolates, we have a strong focus on sustainability and are committed to reducing our impact on the environment. As part this, we will move away from plastic to paper-based materials completely over the next three to five years where possible,” Tom Murtagh, commercial director, Walkers Chocolates, said.

“Today’s announcement is an exciting step for the Walkers team with two our key customers and I hope is the start of a much bigger revolution in the chocolate category, and one which will be welcomed by consumers who can recycle the wrappers and know that no harmful microplastics are being produced at end of life.”

Developed by EvoPak, a manufacturer of sustainable paper based flexible packaging, the new paper wrapper (known as RCM) uses the same environmentally friendly technology as the world’s first fully recyclable crisp packet – the innovative polymer, Hydropol, developed by Aquapak, which is used in place of conventional plastic.

To keep the chocolate fresh and in good condition in transit and on the shelf, the packaging needs to provide protection from oxygen, seal well on standard packaging equipment and must be easy to print on. Hydropol provides all this functionality as well as offering multiple safe end-of-life disposal options for consumers and brands who want to help eliminate harmful plastic pollution.

Hydropol allows paper to remain fully recyclable and compostable and is even compatible with anaerobic digestion. Thanks to its solubility it doesn’t interfere with the recycling process and can allow up to 100% paper fibre recovery in standard mills.

Furthermore, if unintentionally released into the natural environment, Hydropol – which is proven to be both non-toxic and marine safe – still has a safe end-of life and will dissolve and subsequently biodegrade. It does not break down into harmful microplastics either in the paper mill or if packaging it is not disposed of as intended. It is already being used in products such as crisp packets, chocolate and garment bags.

The wrappers have been certified as recyclable in standard paper recycling mills by OPRL, the only evidence-based on pack recycling labelling scheme. This means they feature the green recycle logo and can be disposed of in consumer kerbside collections along with other paper material, unlike other wrappers.

More for you

Riot Labs partners Wroxham FC to help people quit smoking

Riot Labs partners Wroxham FC to help people quit smoking

Vape firm Riot Labs has jumped onto the Wrexham AFC Hollywood success story by sponsoring the lowly Norfolk Isthmian league Wroxham FC to share their story of how they missed out on star-studded investment by just ‘one letter’.

Wroxham FC, the non-league football club who claim they missed out on celebrity owners Ryan Reynolds and Rob McElhenney by just ONE letter, have gone viral after a staggered release of their three-part documentary sharing their unique story.

Keep ReadingShow less
TENZING searches for "original Santa" in new Xmas ad

TENZING searches for "original Santa" in new Xmas ad

Natural energy drink brand TENZING has launched its first Christmas ad campaign – calling for the return of the original Santa Claus. The 60-second video looks at the changing physique of Father Christmas having signed a sponsorship deal with a famous sugary drink brand over 100 years ago.

The jolly character, depicted as he’s now known, did not always sport a round belly and bursting belt. Back in the day he was slim and strong, a powerhouse of festive energy – hauling trees and presents himself. No sleigh, no reindeer, and definitely no truck.
In the video, we see Santa having to make a decision; continue with the cash or opt for a healthier alternative. The ad ends with the return of the original Santa, half the man, fuelled with double the energy having chosen to drink TENZING.

Keep ReadingShow less
Biona unveils launch of new Thai Red Curry Paste

Biona unveils launch of new Thai Red Curry Paste

Organic food supplier Biona has announced the launch of a new organic Thai Red Curry Paste, which is available to retailers from January onwards, with an RRP of £3.39.

This new medium-hot Thai Red Curry Paste brings the authentic flavours of Thailand to the UK kitchen, crafted with a traditional recipe for a bold and vibrant taste, featuring high-quality, organic ingredients, including chilli, garlic, ginger and lemongrass. Unlike many curry pastes on the market that contain shrimp, Biona’s recipe is also fully vegan, making it a versatile choice for a variety of diets. The recipe also replaces sugar with agave syrup, which will suit those consumers looking for healthier options.

Keep ReadingShow less
Nisa launches new ‘3-for-£4’ mix-and-match freezer deal

Nisa launches new ‘3-for-£4’ mix-and-match freezer deal

In a fresh move to enhance customer choice and convenience for retailers, Nisa has introduced a new 3-for-£4 mix-and-match freezer deal through to 2025.

This deal replaces Nisa’s previous 5-for-£6 Freezer Filler promotion, bringing an innovative twist that aligns with evolving shopper preferences for flexibility and variety.

Keep ReadingShow less
Budweiser Brewing Group low or no alcohol

Nearly half of Gen Z opting for a Dry Christmas, Budweiser Brewing Group reveals

New research from Budweiser Brewing Group UK&I (BBG) has revealed a significant shift in holiday drinking habits, with nearly half of Gen Z opting for a ‘Dry Christmas’.

The survey of 2,000 adults who celebrate Christmas and drink alcohol revealed that 34 per cent of Generation Z feel more pressure to drink alcohol during this period compared to previous years. However, the younger generation appears to be resisting the pressure, with a significant 78 per cent of those born after 1996 planning to start Dry January early, as soon as they finish work for the festive season.

Keep ReadingShow less