Retail tech firm Solum on Thursday said it has entered into a partnership with supermarket chain Waitrose to deploy electronic shelf labels (ESL) across all Waitrose stores.
The rollout, planned for completion in 2026, will reduce the time spent on manual ticket updates, freeing up staff to spend more time on customer service.
Solum said its Newton Pro ESL was selected for its “premium design, outstanding durability and quality, reliable performance, and suitability” for the fast-paced demands of food retail.
Its refined aesthetic aligns with the look and feel of Waitrose stores, while its rapid update speeds and long-lasting operation support the high level of accuracy required across fresh, ambient and specialist categories. Newton Pro also includes a built-in button feature that can help streamline everyday operational tasks such as indicating stock status, offering Waitrose additional flexibility as its digital capabilities continue to grow.
“This milestone reflects the strength of Solum - not only in product quality and design, but in how closely we have aligned our goals with Waitrose throughout the process,” Mark Duckworth, country manager UK & Ireland at Solum, commented.
“From the initial proof of concept, our teams worked side by side to support their ambitions and ensure the solution delivered meaningful value in store. We’re proud to contribute to the high standards Waitrose sets and see this as an important step in enabling further innovation across the sector.”
Last month, Lincolnshire Co-op said it will be rolling out Solum ESLs across its entire 100-strong food store estate.