A new ready-to-drink (RTD) concept is landing in UK convenience stores ahead of the summer, as Scottish drinks firm Young Spirits rolls out its VOGO premixed vodka shots in portable pouch format.
Straddling the fast-growing shots and RTD categories, the VOGO range features fruit-flavoured vodka-based drinks in four variants: Strawberry Splash, Tropical Deluxe, Raspberry Blast and Citrus Zing. Each 35ml single-serve pouch carries an ABV of 15% and an RRP of £1.85, positioning it as an accessible, impulse-friendly option for shoppers.
Designed with on-the-go consumption in mind, the ‘rip and sip’ pouches aim to appeal to 20- to 35-year-olds seeking convenience and portability. The slimline, leak-proof packs can be easily carried in small personal items, while their handbag-inspired design and bright colourways are intended to stand out in-store and resonate with fashion-conscious consumers.
For retailers, the range is supplied in shelf-ready packaging (SRP) of 10 units, enabling flexible merchandising across chillers or at the till for last-minute purchases. The compact format also supports space efficiency, while bold on-pack signposting of flavour and alcohol content enhances visibility.
To support launch, VOGO is offering a starter pack of 40 pouches, alongside branded point-of-sale materials including fridge stickers and clip strips. The brand is also set to benefit from a programme of PR, social media and trade-focused marketing investment throughout 2026.
David Relph, commercial manager for VOGO, said: “We’re super excited to be launching VOGO party pouches – the range fits into modern lifestyles and fulfils the need for fun, convenient boozy drinks that bring the party vibe. We know there are clear moments that the drinks fit into – on the train into town for a big night out, waiting for the taxi, between venues, gatherings in the park or on the beach. We know consumers will fall for the unique pouch format, bright colours and great flavours – as well as the 15 percent abv.”
Alex Harrison, founder of Young Spirits, added: “As retailers refresh their ranges in time for the summer season, VOGO will help stores drive sales and boost profits as consumers are always looking out for fun new options in the drinks fixture. The UK shot and RTD markets are showing strong growth so we know there are opportunities here. Retailers are invited to contact us now to secure stocks of VOGO as we know they’re set to be a real hit.”
The full VOGO range is already listed with Filshill Wholesale Scotland and is set to roll out across national wholesalers, with direct ordering also available from the supplier.