Vimto-owner Nichols set to revive Slush Puppie brand

Vimto Out of Home, part of Nichols plc, said it has entered into a long-term agreement with J & J Snack Foods Corp to manufacture, manage, distribute, and sell its Slush Puppie brand across the UK, Ireland, and Europe.

Vimto Out of Home, supplier of the leading soft drinks brands for hospitality and leisure, is planning to refresh the brand and give the ‘pup’ a new lease of life when it relaunches.

“We are thrilled to welcome Slush Puppie into the Vimto Out of Home family. Slush Puppie is a brand that is extremely well-known in the UK and we are delighted to be able to offer our customers an even wider choice of frozen drinks brands,” Nick Yates, commercial director at Vimto Out of Home, said.

“We’re passionate about frozen drinks and believe that under our care and with our unrivalled expertise in the sector we can help Slush Puppie reach its full potential in the UK and Europe.”

Slush Puppie will join other leading frozen brands in the Vimto Out of Home portfolio, including the world’s number one frozen beverage brand, ICEE and customer-favourite Starslush. The company said it has ‘exciting’ plans to reinvigorate the brand and bring it to a new generation of slush fans.

Dan Fachner, president and chief executive at J&J Snack Foods Corp, said: “Given their track-record of success within the frozen category, we know Vimto Out of Home is very well positioned to take the Slush Puppie brand to the next level in this market. We’re looking forward to seeing big things from this brand and continuing our partnership with Vimto Out of Home.”