Red Star Brands, distributor of disruptive drinks and snack brands, has announced the exclusive UK launch of the $250m+ ready-to-drink (RTD) “Party Punch”, BeatBox.
It is launching four SKUs – Blue Razzberry, Juicy Mango, Orange Blast and Fruit Punch (ABV 6.1%) – into the UK wholesale, cash & carry and convenience sector from 13 October.
It has secured listings in UWS (United Wholesale Scotland), Filshill, UWG (United Wholesale Grocers), Dhamecha, Soho and Imperial C&C’s.
Originally founded in the US in 2012, BeatBox – a flavoured wine beverage made by blending a neutral wine base with bold fruity flavours – has established itself as one of the fastest-growing and top-selling RTD alcohol brands there. It found fame in 2014 on the TV programme Shark Tank, the US equivalent to Dragons’ Den, when the founders secured the largest investment in the programme’s history from a billionaire tech mogul, Mark Cuban, who invested $1m.
Today, the “Original Party Punch” has become one of the fastest-growing brands in the US (it is the #1 RTD in single US Convenience) and is sold in all 50 US states, through 130,000 retail locations nationwide.
“We’re thrilled to be bringing BeatBox, one of the fastest-growing ready-to-drink beverages in the United States, to the UK,” commented Ryan McCann, Director at Red Star Brands. “BeatBox delivers big bold flavours without carbonation, gluten or sugar overload, making it a go-to for those of drinking age who want more than just alcohol.
“It’s so much more than a party favourite – it’s a category disruptor redefining the alcohol industry.”
The striking brightly-coloured recyclable packaging has been designed to deliver high on-shelf visibility to attract shoppers to the fixture and maximise sales.
As a certified B-Corp, BeatBox is committed to sustainability. It uses recyclable packaging (Tetra Pak) as well as offsetting its carbon footprint in the US through verified credits -actions that reflect a deeper commitment to the next generation.
“The brand appeals to younger consumers who love great drinks and having fun with their friends,” added Ryan. “Whether we're dancing at a festival or working with social media influencers, BeatBox is the brand that shows up loud, listens hard and makes people feel more connected and alive.”
The UK launch of BeatBox will be supported instore with a wide range of branded PoS materials and FSDUs, in addition to monthly influencer campaigns, sampling events and high-profile on-site activations at events and festivals throughout 2026.
RRP: £3.29 per 330ml carton.