Unitas Wholesale has agreed a central contract with Nielsen Brandbank to provide free access for all Unitas Members effective 1st January 2022.
Given the growth of digital in the wholesale channel and the requirement to better support the members in this area, Unitas identified the need to make Brandbank available to its membership, recognising how important good quality and up to date images are in the production of a variety marketing materials produced by independent wholesalers supporting their customers.
John Kinney, managing director of Unitas Wholesale said “I am pleased that we have been able to negotiate a centrally agreed deal with Nielsen Brandbank, which is another example of our drive to become a much more member-centric organisation.
“The sourcing of images is a constant issue for our members when they are developing marketing materials and being able to provide this service for them free of charge is something that we have been working towards.
“A number of our members already use Brandbank, however, many do not and as a result have to access images from a variety of places, hopefully by negotiating this contract centrally, we not only save our members cost, but also time and they are able to access the correct and most up to date images they need”.
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