Wholesale buying group Unitas has released the latest in its series of its mini category guides to boost independent retailers’ profitability.
Available now on the Plan for Profit website and app, Focus On Confectionery Spring Seasons is bursting with the latest sales data, practical advice and top tips to boost spring confectionery sales.
To support its wholesale members’ retail customers, the UK’s largest buying group has shared essential advice on price points, value, in-store activations and the bestselling SKUs for key selling occasions such as Mother’s Day and Easter.
“Mother’s Day is the number one mini season for confectionery, worth £79m,’ said Callum Atkinson, Category Coordinator, Unitas.
“Occasions like this provide convenience stores with a fantastic opportunity to increase their confectionery sales, particularly boxed gifting ranges, so we’ve pulled together the latest advice and insight to support retailers to stock the right range and merchandise it most effectively in store.”
Another key occasion is Easter, which also presents convenience retailers with an opportunity to increase sales and footfall. Callum said: “Easter treats are showing strong year-on-year growth and are a proven hit from early in the season as an affordable treat.
"In addition, Easter gifting is also huge, representing more than half of all Easter confectionery sales, but to make the most of this, retailers need to stock the right range, which is why this Focus On guide is such an essential read.”
Unitas Chief Operating Officer David Cooke is urging independent retailers to make the most of the free resources on offer from Unitas and its wholesale members.
“We recognise how challenging the climate is for independent retailers, and we want to support them with the information, insight and advice that we know can make a big difference for their business,” he said.
“We know that retailers are incredibly time pressured, now more than ever, and there is a lot of noise in depot and online around NPD and bestsellers.
"Our themed Focus On guides provide an easy, accessible, at-a-glance guide to share the must-stock products and the range of opportunities that retailers can embrace to drive sales, footfall and profitability.”
Unitas Focus On category guides provide essential advice and support for key categories and selling occasions to boost convenience retailers’ footfall and profitability.
The guides, which include soft drinks, pet care, wine, breakfast, Halloween and crisps, snacks and nuts, are available on the Plan for Profit app and website: https://www.planforprofit.co.uk/focus-on.php