Unitas launches ‘Focus On’ category guidance series

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Unitas Wholesale has partnered with Kellogg’s and Mondelēz to launch a new “Focus On” category guidance by Plan for Profit.

To support independent retailers across the UK, Unitas Wholesale has partnered with Kellogg’s and Mondelēz to launch a new series of mini category guides, titled “Focus On”, by Plan for Profit. They will support specific categories that typically feature in an independent convenience store.

The first two editions of “Focus On” include key insights and advice developed  with Kellogg’s and Mondelēz on the “Healthy breakfast” and “Mini seasons” categories respectively. The guides are specifically designed for independent retailers and highlight the key opportunities that each mini category presents.

“The NEW Focus On guidance will serve to complement the portfolio of business tools we already make available to independent retailers regularly through Plan for Profit, providing key information they require to support them in meeting the needs of their customers and grow the specific categories that will be featured throughout the campaign,” explained Plan for Profit Category Controller, Tracey Redfearn

The first two editions of Focus On are available now at participating Unitas member wholesalers, and via the Plan for Profit website and app.

Unitas Wholesale will be launching more “Focus On” guides throughout 2021 with printed copies available in selected Unitas Wholesale member depots. Digital versions will be available to view and download at www.planforprofit.co.uk or via the Plan for Profit app, “search “Plan for Profit” to download the app from your preferred app store).