Key Summary
- Most consumers say they pay attention to the sensory experience of their snacks.
- Over half of consumers look for snacks that are portion controlled.
- Being mindful about portions can help snacks be enjoyed in a more balanced way.
Consumers around the world are maximizing their snacking moments by savouring flavour, taste and texture while ensuring they are fully present, according to new findings from the sixth annual State of Snacking report published by Mondelēz International.
Developed in partnership with The Harris Poll, the State of Snacking survey tracks snacking behaviours among thousands of consumers across 12 countries. The 2024 survey findings show nearly all consumers focus on managing portion sizes and being attentive while snacking.
Portion Control and Mindful Consumption in Focus
- Mindful Consumption: 96 per cent of global consumers say the engage in mindful snacking behaviors, and 79 per cent agree they appreciate snacks more when consumed mindfully.
- A Sensorial Experience: 81 per cent of consumers say they pay attention to the sensory experience of their snacks, savoring the flavour, taste, and texture.
- Prioritising Portions: 69 per cent of global consumers look for snacks that are portion controlled.
“Consumers are making more intentional choices about how they enjoy their favourite snacks,” said Melissa Davies, senior manager, global insights & trendspotting at Mondelēz International.
“People are looking to balance enjoyment and wellness, and that’s driving a shift toward mindful eating. Smaller portions are one way for people to enjoy favourite treats without over-indulging. Many consumers are taking a more conscious approach to their eating habits, while still finding moments to savor their snacks.”
Mondelēz has this year published for the first time a standalone extension to the report, which explores the future of snacking viewed through the lens of consumer-focused trends. State of Snacking: Future Trends is the result of a collaborative effort between Mondelēz International and its partners from the Food Institute, Euromonitor, Kantar, Mintel and NextAtlas, who have contributed their insights and thinking.
