Leading high protein RTD brand Ufit has announced the launch of a “first-to-market” flavour to its Ufit Protein Puddings range: White Chocolate Protein Pudding.
Extending the range to five flavours, Ufit Puddings are also low in fat with no added sugars and offer the highest protein levels in the growing protein pudding market at 25g per pot, the same amount of protein as Ufit’s Protein drinks.
Ufit said adding White Chocolate to the Protein Pudding range is a strategic move, maximising the popularity of its market-leading White Chocolate 330ml Protein drinks, ensuring portfolio-wide consistency when it comes to consumers’ tastes and preferences.
“Adding a new White Chocolate Protein Pudding to our range shows our commitment to driving our innovation,” said Terry Adams, marketing director, Ufit.
“The new flavour ensures we’re not only satisfying the sweet tooth of our customers with this trending flavour, but providing them with something no one else on the market can offer. This first-to-market strengthens our credentials as the innovators in this space.”
The new-to-market Ufit White Chocolate Protein Pudding comes in 250g pots with an RRP of £2.
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