Tyrrells crisps saves 113 tonnes of plastic by chopping packaging by 25%


KP Snacks has announced a major packaging reduction for its premium snack brand Tyrrells, with plastic packaging being cut by 25 per cent across the range. Rolling out this month, the new packaging will save 113 tonnes of plastic per year.

This latest reduction reflects KP Snacks’ broader commitment to sustainable packaging, a key pillar of its “Taste for Good” responsible business plan, and follows a 410-tonne plastic packaging reduction across KP Snacks brands in 2021.

The new Tyrrells packs will appeal to environmentally-conscious consumers, with Tyrrells shoppers identifying plastic waste as their top concern. They will be made aware of the reduction through a flash on pack, featuring the message, “We’re taking action with 25% less packaging.”

“The new packaging reduction is key to the Tyrrells brand, and we are delighted to be championing not only great taste and quality but also sustainability.” said Dan Winslet, Global Tyrrells Marketing Controller. “We know that protecting the environment is a top priority, motivating purchasing decisions and we’re glad to be supporting both shoppers and our retail partners by slashing our plastic usage.”

Nicola Robinson, Head of Sustainability said: “As a category leader, KP Snacks is dedicated to continuing to reduce plastic packaging as much as possible across our portfolio, while also focusing on supporting the development of recycling infrastructure in the UK. Last year, we joined the Flexible Plastic Fund, a cross-industry collaboration working towards a long-term vision of a circular economy for flexible plastics. This is an important step towards closing the loop on packaging materials as we seek to protect and preserve our environment.”