Trivento, the No.1 Argentinean wine brand**, has announced new packaging for their Golden Reserve Malbec. Trivento Golden Reserve Malbec will roll out its latest vintage (2019) in its new livery in March.
Trivento Golden Reserve Malbec has been growing at over 50 per cent in value in the latest 52-week data, and is one of the leading premium bottled Malbecs with an RRP of over £12. The wine’s quality pedigree was also recognized by winning Decanter’s top award, the Platinum medal (97/100) for the 2018 vintage at the 2020 Decanter World Wine Awards.
“This is the perfect time for us to be launching the new vintage in this great new packaging,” said Trivento Marketing Manager Preety Johl. “The UK wine drinker has fallen for Malbec in a big way and now understands that paying a little bit more can bring you something really special. We think the design cues on the new bottle really back up that high quality image.”
Trivento Chief Winemaker Germán di Cesare says: “We had an extraordinary vintage in 2019 that exceeded our expectations, especially with Malbec from Lujan de Cuyo. The new design for Trivento Golden Reserve helps it to stand out on the wider wine shelf with an elegant and premium style.”
Trivento is now #11 in the Top 20 wine brands by value in this country, and the brand is growing at 81 per cent by value year on year.*
*Nielsen, Total Market, value sales 52w 30.1.21
**Kantar Panel, 52 w/ending 24.1.21
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