Toblerone launches ‘golden’ variant in limited edition

Toblerone has announced the launch of a brand new, limited edition variant, Toblerone Golden.

Available now, this new addition to the Toblerone range will bring shoppers the iconic crunchy nougat of a classic Toblerone in beautifully crafted golden caramel chocolate.

Perfect as a seasonal gift, brand owner Mondelēz said Toblerone Golden (RRP: £6.26) will help retailers to drive premium sales and trade-up with a remarkable and distinctive limited edition offer.

The new launch is also expected to appeal younger adult shoppers, who have shown an appetite for the caramelised white chocolate used in Toblerone Golden. Caramelised white was the biggest chocolate NPD in 2021 by more than double the second place NPD, worth £18.5m RSV [Nielsen].

“We are incredibly excited to combine the increasingly popular flavour of caramelised white chocolate with the iconic crunch of Toblerone in a proven consumer-favourite format,” Claire Kamara, Brand Manager for Toblerone at Mondelēz International said.

“We are confident that Toblerone Golden will help the brand to reach even more shoppers and allow retailers drive additional sales this year, given that the caramelised white flavour is 18 per cent incremental to the chocolate category.”

The Toblerone Golden launch will be backed by unmissable PR activity and in-store support. Mondelēz urged retailers to range the new single bars in designated confectionery fixtures alongside the existing Toblerone bars to maximise both planned and impulse sales.