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    Tilda celebrates versatility of rice in new Masterbrand campaign

    Leading rice brand Tilda has unveiled its new multi-channel campaign worth over half a million pounds, with delicious, high-quality food (and delicious rice) at its heart.

    Central to Tilda’s new campaign, ‘Whoever You Are, However You Make it, Elevate it with Tilda’, is the celebration of universal joy and pride people derive from enjoying delicious, high-quality food, regardless of their backgrounds or preferences.

    The visually appealing ad, inspired by the iconic Wes Anderson style that recently took TikTok by storm, offers a hyper-real glimpse into the lives of families across the UK, from gym-goers to date nights and cozy evenings at home.

    “Our newest Masterbrand campaign celebrates the rich tapestry of mealtime experiences across the UK. With our new campaign, we want to emphasise that no matter who you are or how you enjoy your meals, Tilda is here to elevate your plate,” Anna Beheshti, head of marketing at Tilda, said.

    With a total investment of over half a million in the first half of the year and further support planned for the second half, the campaign marks a significant investment in Tilda’s masterbrand focus. The multichannel campaign will run from 18 March to the end of April, accompanied by heavy media investment.

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