This autumn, Tilda takes immense pride in announcing the launch of its limited-edition tin in collaboration with British Indian artist, Natasha Kumar. The intricately designed tin will contain 2kg of Tilda Pure Basmati and creates the perfect storage solution to keep your dry rice as fresh as possible, whilst bringing some vibrancy to your store cupboard.
Known for dynamic screen-print art inspired by her heritage, Natasha’s design for Tilda is a celebration of food, culture and colours of the sub-continent. Adorned with twirling dancers, vibrant drummers, and a fanfare of trumpeters against a background of deep pinks, daring blues and elegant Mughal architecture (a type of Indo-Islamic architecture developed by the Mughals in the 16th, 17th and 18th centuries). The drummers symbolise the pulsating heart of Tilda and the design resonates with the rhythm of everyday. As a brand renowned for excellence, it has always strived to bring more than just culinary delights to the table. With a rich heritage that spans generations, Tilda embodies a commitment to quality, authenticity, and the celebration of diverse cultures.
“This collaboration with Tilda is one of taste, a blend of flavour and art, aimed at making every grain of rice part of a shared cultural experience,’’ said Kumar.
Natasha Kumar’s own identity traces her lineage of art and culture. She comes from a family of fine figurative painters on her English side and draws inspiration from the rich cultural heritage of her Indian side. Collaboration with Tilda on this exclusive tin has only broadened the celebration of family and cultural kinship that defines her work.
For over 50 years, Tilda has been a brand synonymous with quality and long-standing heritage. It is driven by a profound passion for cultural exploration, an integral part of Tilda’s brand identity.
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