As the most expensive spice in the world, anyone who dabbles with saffron has to be convinced by the various compelling health benefits of this mineral & vitamin rich ingredient.
The UK low/no category is in rude health as growing numbers of consumers seek to either curb or abstain from alcoholic consumption, either as part of either a healthier living, evolving lifestyle or saving money agenda. The simple reality is that growing numbers of millennials no longer see alcohol to be a part of their health-conscious lifestyles, opting instead for regimes of light yet fulfilling functional foods, gyms and active outdoors pursuits.
Ticket pale ale is a young craft beer provider and low/no trailblazer whose unique pale ale with its distinct saffron twist was recently shortlisted to make the finals of this year’s free-from awards
Such is the proliferation of best-in-class, low/no beers and wines that it is becoming increasing tough to differentiate a beautifully balanced low/no craft beer from its everyday alcoholic peers.
Ticket pale pairs saffron with floor-malted barley to produce something genuinely refreshing and distinct. The increasingly well-appreciated functional benefits associated with saffron means that it provides "a worthy substitute for alcohol in terms of positively affecting people’s moods and energy levels, combining a beneficial mood lift in tandem with a truly refreshing drinking experience".
"It may be a bit much if you’re looking for a straightforward light beer – but it’s definitely one for those who appreciate a flavour-packed pale ale," added Porushani.
Summer 2023 will see Ticket launch their second low-no proposition, a lemongrass infused lager
