Ferrero UK has unveiled Tic Tac Two, the latest innovation in its Tic Tac portfolio. The new sugar-free product brings a fresh twist to the brand, offering dual flavours and delivering a unique blend of enjoyment and refreshment. This launch presents a significant opportunity for retailers to drive their impulse sales and category growth.
Tic Tac Two makes its global debut in the UK this month, featuring three contrasting flavour combinations. Raspberry & Lemon and Strawberry & Lime offer a fruity twist, while Fresh & Mild Spearmint is perfect for those seeking a classic refreshment, complemented by a subtle undertone. With a new double-sided format, Tic Tac Two allows consumers to mix flavours to suit their mood.
Pocket sugar confectionery remains a valuable opportunity for the impulse channel, with Tic Tac ranking among the top five brands within the category and contributing £8m in sales. Building on this strong performance, Tic Tac Two is positioned to maintain the brand’s relevance while offering retailers a chance to engage with shoppers and meet the growing demand for on the go confectionery.
Tic Tac Dual Flavour
The product’s iconic packaging and dual flavour concept creates a standout opportunity to attract impulse purchases, while also appealing to the young adult demographic looking to try a new product from a trusted brand.
“This launch positions Tic Tac as the perfect refreshment for on-the-go occasions, introducing a playful twist for consumers’ evolving preferences," said a Ferrero spokesperson. "We’re continuing to innovate and are confident Tic Tac Two is a great addition for retailers looking to tap into the growing demand for on-the-go products.”
The fruity combinations of Raspberry & Lemon and Strawberry & Lime provide a delightful twist on traditional fruit flavours, offering a vibrant and tangy treat that appeals to adventurous flavour seekers. The Fresh & Mild Spearmint option caters to those who prefer a more classic and refreshing sensation.
Tic Tac Two will be rolling out across grocery, convenience and wholesale channels from February with an RRP of £1.70.
Tic Tac Dual Flavour