The Times unveils new sampling campaign targeting commuters

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News UK has launched a new campaign for The Times, reminding commuters of the benefits of reading the paper between home and work.

With the central theme ‘space to think’, the campaign includes sampling in 19 rail stations across the country, with brand ambassadors distributing a ‘mini Times’ – with articles, a crossword, recipe and vouchers – to commuters encouraging them to sample the paper over a couple of weeks.

The title’s biggest retail campaign since the start of the pandemic will also see a partnership with WHSmith to develop impactful point of sale in more than 100 stores, both in-store and via their digital assets.

“Any promotion reinforcing the print habit is good for retailers and is designed to drive loyalty to print,” News UK Retail Director, Neil Spencer said.

“This campaign has set out to remind commuters of the value of time spent with a quality newspaper and has successfully driven thousands of redemptions, driving commuters back to the category into habits we hope will last all year long.”