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    The power of stocking the right range

    Sponsored post

    The on-the-go soft drinks market is booming, with 57% of people who purchase soft drinks saying it is the​ main reason why they go into store[1].

    In March this year, Britvic shone a light on how retailers could power up their soft drink sales, as well as their store, following research with the ACS.  Findings showed that 85% of the retailers surveyed had experienced a rise in energy costs in the past six months[2]. So, Britvic offered five lucky retailers the chance to win £1,000 each towards their energy bills, alongside a bespoke planogram, to make a difference in store. Now, Britvic want to inspire more retailers with top tips to help them maximise the potential of the soft drink category….

    The power of stocking the right range
    • Focus on the big hitters: Stock key categories like energy, carbonates, water, juice, and sports drinks. Products like Rockstar Energy®, Pepsi MAX®, Tango, and Robinsons Ready-To-Drink are proven performers.
    • Uncover emerging opportunities: Consider emerging categories like Ready-To-Drink coffee or health-focused offerings from brands like Jimmy’s Iced Coffee, Purdey’s and Plenish.
    • Bring some excitement: Refresh your selection with limited edition releases and new flavours like Tango Mango and Tango Blast.
    • Streamline your shelf space and chiller: Group similar products together and ensure logos are facing forward for easy navigation.
    • Shout it out: Use eye-catching Point Of Sale (POS) materials to make your soft drinks offering stand out.
    • Highlight the value: Utilise Price Marked Packs (PMP) for popular brands to showcase value to budget-conscious shoppers.
    • On the go: Consider the drinks you offer with on-the-go snacks and meals. Classic combos like Pepsi MAX® or 7UP Zero with crisps can drive basket spend.

    For more tips, sign up to Britvic’s ‘At Your Convenience’ platform: https://www.atyourconvenience.com/


    [1] Lumina Intelligence Retailer Attitudes and Behaviours Study, July 2023

    [2] ACS TempCheck, February 2024, Sample size: 26 respondents

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