The power of stocking the right range

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The on-the-go soft drinks market is booming, with 57% of people who purchase soft drinks saying it is the​ main reason why they go into store^[1].

In March this year, Britvic shone a light on how retailers could power up their soft drink sales, as well as their store, following research with the ACS.  Findings showed that 85% of the retailers surveyed had experienced a rise in energy costs in the past six months[2]. So, Britvic offered five lucky retailers the chance to win £1,000 each towards their energy bills, alongside a bespoke planogram, to make a difference in store. Now, Britvic want to inspire more retailers with top tips to help them maximise the potential of the soft drink category….

• Focus on the big hitters: Stock key categories like energy, carbonates, water, juice, and sports drinks. Products like Rockstar Energy®, Pepsi MAX®, Tango, and Robinsons Ready-To-Drink are proven performers.
• Uncover emerging opportunities: Consider emerging categories like Ready-To-Drink coffee or health-focused offerings from brands like Jimmy’s Iced Coffee, Purdey’s and Plenish.
• Bring some excitement: Refresh your selection with limited edition releases and new flavours like Tango Mango and Tango Blast.
• Streamline your shelf space and chiller: Group similar products together and ensure logos are facing forward for easy navigation.
• Shout it out: Use eye-catching Point Of Sale (POS) materials to make your soft drinks offering stand out.
• Highlight the value: Utilise Price Marked Packs (PMP) for popular brands to showcase value to budget-conscious shoppers.
• On the go: Consider the drinks you offer with on-the-go snacks and meals. Classic combos like Pepsi MAX® or 7UP Zero with crisps can drive basket spend.

For more tips, sign up to Britvic’s ‘At Your Convenience’ platform: https://www.atyourconvenience.com/

[1] Lumina Intelligence Retailer Attitudes and Behaviours Study, July 2023

[2] ACS TempCheck, February 2024, Sample size: 26 respondents