‘Happy Days’ campaign from the happy egg co.

Leading egg brand the happy egg co. is helping the nation crack a smile with a brand- new £1 million campaign, ‘Happy Days’.

Building on the success of its previous campaigns, the creative features the much-loved ‘Happy Days’ song, highlighting the brand’s commitment to how the tasty eggs they produce help create appetising dishes all week long.

The advert – which is set to go live on 17th February, ahead of Pancake Day – will drive increased usage of happy eggs by showing how the brand create tasty and nutritious dishes for a variety of meal occasions every day of the week.

“We believe that happy eggs lead to happy days, which is why our latest campaign demonstrates exactly why our brand can help shoppers create delicious dishes any day of the week,” said Laura Sheard, Marketing and Innovation Director at Noble Foods, owner of the happy egg co.

“We’re delighted to see the happy egg co. return to national TV and radio, it’s a great opportunity to help grow greater awareness of the brand and drive category growth, with 79 percent of UK adults expected to see and hear the Happy Days ads.

“This campaign perfectly encapsulates the fun and positive spirit of the happy egg co. and will aim to spread joy to the UK’s 27 million egg buyers by encouraging the nation to use our eggs in new recipes.”

The ‘Happy Days’ campaign will feature on TV, radio and online from Feb 17 to April 10 and will be supported with in-store activations across the UK.