Skip to content
Search
AI Powered
Latest Stories

The favourite e-liquid flavour of UK vapers revealed

The favourite e-liquid flavour of UK vapers revealed
iStock image
Getty Images/iStockphoto

Londoners are the nation’s biggest vapers – getting through an average of nine bottles of e-liquid a week, according to a new research commissioned by Vuse.

The study of 500 vape users aged 18 plus, carried out by OnePoll, found those residing in the capital also spend the most on liquids – £48.40 a month – most frequently choosing tobacco, mango and mint flavours.


Tobacco flavour e-liquid is also the most popular variety in the East Midlands, North East, Scotland, and Wales. Strawberry turned out as the overall favourite flavour, and the most popular with those in the North West, Northern Ireland, South East, and South West.

Disposable vapes, which are relatively new to the market, are especially popular among nicotine consumers in the West Midlands, with 84 per cent of users have tried them.

“The number of adult vape users have increased substantially during the past 10 years. And sales of newer products like disposable vapes are also on the rise, while there’s a host of different flavours available to purchase,” a spokesperson for Vuse, which has launched a disposable vape Vuse Go, commented.

“So, it’s interesting to see how adult vape users in different regions vary area to area in terms of usage and preferences.”

The study also showed more than four in 10 users across the UK tend to stick to the same flavour rather than vary their selection, while 30 per cent like to change their choice.

Regionally, East Anglians (60 per cent) topped the poll for those who consistently turn to the same variety of vape, while those in the North East (46 per cent) like more variety and trying different flavours.

A third prefer to step outside to puff on their vapes – and nearly a third (32 per cent) are happy to stay indoors to do this where permitted.

Overall, vapers are more likely to visit a shop to buy their products in person, while 37 per cent are happy to shop online.

According to the research, the most popular reason for vaping is its perception as less risky than alternatives such as cigarettes (41 per cent). More than a third (37 per cent) vape because they feel it smells nicer than cigarettes and 36 per cent use such products because they consider them to be more affordable than other nicotine products.

“As the research shows, adult nicotine consumers vape for a variety of reasons. And they also use vape differently – with the findings suggesting this varies quite distinctly region to region,” the Vuse spokesperson added.

Top 10 Most Popular Vape Flavours

  • Strawberry
  • Berry
  • Mint
  • Tobacco
  • Cherry
  • Mint Tobacco
  • Apple
  • Vanilla
  • Mango
  • Melon

More for you

National Lottery retailer displaying £166m EuroMillions poster for March 21, 2025 jackpot draw

National Lottery retailers: it's a bumper jackpot weekend – Allwyn

National Lottery operator Allwyn is urging retailers to make the most of two mammoth footfall and sales-driving opportunities today and tomorrow.

Tonight (21 March) EuroMillions players have the chance to win an extraordinary estimated £166m jackpot. This life-changing sum could propel one lucky winner straight onto the list of The National Lottery’s biggest wins.

Keep ReadingShow less
Volumatic team demonstrating CounterCache intelligent (CCi) cash handling solution at Retail Technology Show 2025, Stand J28

Volumatic returns to Retail Technology Show next month

This spring, one of the UK’s premier retail industry events, the Retail Technology Show, returns - this time at ExCeL London. Volumatic is preparing to meet with retailers and industry professionals to showcase its market-leading cash handling solutions, demonstrating how its technology can enhance efficiency, reduce costs, and improve security in cash operations.

The Retail Technology Show is a key event for the retail and hospitality sectors, taking place from 2nd-3rd April 2025. Visitors can find Volumatic at stand J28, where the team will demonstrate its intelligent cash handling solutions designed to streamline cash processes, eliminate errors, securely store cash, detect counterfeit banknotes, and enhance overall efficiency—freeing up valuable time for customer service.

Keep ReadingShow less
Scottish convenience store displaying locally sourced products

Local Scottish products

Successful SGF Go Local Programme wins ScotGov approval for another year

Following the outstanding success of the Scottish Grocers’ Federation’s Go Local Programme, launched in December 2020, the Cabinet Secretary for Rural Affairs Mairi Gougeon has approved the roll-out of the next phase of the project, extended until the end of May 2026.

A report on the benefits of the project was published earlier in the year, highlighting a remarkable increase in Scottish products being sold over the counter in participating stores. Taking part in the programme results in an average growth in sales of goods sourced from local producers of 44 per cent. The report also provides evidence of a significant multiplier impact and boost for the local economy, with expected increases of around £169k per store per annum.

Keep ReadingShow less
Andrew Goodacre
Bira CEO Andrew Goodacre
Bira CEO Andrew Goodacre

Bira: urgent support needed after 250,000 retail jobs lost in 5 years

The retail association has expressed deep concern over the latest Office for National Statistics (ONS) data showing that the UK retail sector has lost nearly a quarter of a million jobs over the past five years.

The British Independent Retailers Association (Bira), which works with over 6,000 independent retailers across the UK, has highlighted the devastating impact these job losses are having on high streets nationwide.

Keep ReadingShow less