The Dougall Group has reaffirmed its commitment to providing top-quality products and service by renewing its supply contract with Nisa for an additional five years.
The renewed partnership ensures that four Dougall Group stores will continue to benefit from Nisa’s extensive product range, including exclusive access to Co-op own-brand items and flexible support designed to empower independent retailers to meet local customer needs.
The renewed contract solidifies a relationship that began in 2010 and has helped Dougall Group achieve significant growth and expand its retail portfolio across multiple locations.The latest addition to the Dougall Group store network is the Leamington Spa site, which opened in September and showcases the modern, community-focused shopping experience that both Dougall Group and Nisa strive to deliver.
The Leamington Spa store has already attracted a strong local following, thanks to its emphasis on convenience, fresh foods, and locally sourced products. A targeted marketing campaign is underway to introduce more customers to the new location, and early results have been positive, with both footfall and sales steadily increasing.
Ricky Dougall, Owner of The Dougall Group, expressed his enthusiasm for the renewed partnership, citing the ongoing alignment between Nisa’s services and Dougall’s growth strategy.“We’re very pleased to continue working with Nisa for another five years. Their support, from logistics to access to Co-op own-brand products, has been invaluable in helping us bring a unique, trusted shopping experience to our customers.“
The partnership allows us to remain independent and responsive to our local communities, which is essential to our vision. The positive reception at our new Leamington Spa store reaffirms that commitment.”Katie Secretan, Nisa’s Director of Sales & Retail, welcomed Dougall Group’s decision to extend their relationship with Nisa.
“We’re delighted to continue supporting Dougall Group and helping them grow and evolve. Ricky and his team share Nisa’s values of quality, community support, and flexibility, and it’s rewarding to see how our combined efforts have led to meaningful connections with customers.“
The success of the Leamington Spa store highlights what can be achieved when local retailers leverage Nisa’s product range and resources to create stores that truly resonate with their communities.”The renewed agreement not only reinforces a long-standing partnership but also sets the stage for Dougall Group’s continued growth and ability to adapt to changing customer demands with Nisa’s dedicated support.
