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    Thatchers unveils Cloudy Lemon cider

    Thatchers Cider has unveiled Cloudy Lemon Cider, a naturally cloudy Somerset cider balanced with the zing of lemon juice.

    The 4% lightly sparkling cider, available in 4x440ml cans, uses dessert apples including Braeburn, Gala and Red Spur, giving it a crisp, sweet taste that’s finished with a refreshing, zesty zing from the juice of real lemons. Jonagold apples help give Thatchers Cloudy Lemon its natural cloudiness.

    The sharpness of the lemons balances the sweetness of the dessert apples.

    Thatchers is looking to refresh the cider fixture and has introduced Cloudy Lemon as an alternative to the already widely consumed fruit berry flavour ciders in 440ml cans.

    Thatchers fourth generation cidermaker, Martin Thatcher says,

    “We’re looking to be bold and different with Cloudy Lemon and bring some zest into the cider category in time for summer.

    “There’s a clear gap in the market for an alternative flavour in cider, with consumers looking for premium fruit cider in 440ml cans.”

    Light and zingy, Cloudy Lemon is a new cider with zing that comes from the expert cidermakers at Thatchers.

    Thatchers Cloudy Lemon follows the hugely successful introduction of Thatchers Rosé Cider in 2019, which was the most successful apple cider launch of the year.

    Martin continues, “We’re always looking ahead and we believe Cloudy Lemon will reinvigorate the fruit cider category this summer, attracting not only cider lovers, but also those who enjoy the refreshing zesty appeal of a gin and tonic.”

    The 440ml four pack has an RRP of £5.50

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