Terry’s is expanding its Christmas range with the launch of a new 330g Chocolate Orange XL tablet and the return of its White Chocolate Orange, as the brand targets its “biggest festive season yet”.
The Terry’s Chocolate Orange XL tablet will arrive in September, priced at an RRP of £5. The 330g format is positioned as a larger gifting option for Christmas, as well as a stocking filler.
Meanwhile, Terry’s is bringing back its White Chocolate Orange for the first time in four years, following what the brand says has been strong consumer demand.
The 145g product, priced at an RRP of £2.50, combines white chocolate with Terry’s signature orange flavour and will begin rolling out to retailers this month.
The launches come as Terry’s looks to build on strong festive performance. The brand said its Chocolate Orange reaches one in four family households in the run-up to Christmas and is the UK’s number one chocolate token gift.
Last Christmas, Terry’s recorded 22 per cent value growth, significantly ahead of the wider market, and accounted for three of the five best-selling chocolate lines priced under £3.
Mimi Williams, senior brand manager at Terry’s, said the new products would give shoppers more ways to gift the brand during the festive season.
“The Terry’s Chocolate Orange is a symbol of festive joy and a firm stocking filler favourite,” she said. “The XL tablet offers Terry’s lovers a bigger Christmas present for under the tree and our White Chocolate Orange is finally making a return (by popular demand).”
Terry’s will also bring back its Chocolate Orange Exploding Candy Ball for Christmas, further expanding its orange-flavoured portfolio.
The returning product follows the performance of the Terry’s Chocolate Orange Easter Egg with Exploding Candy minis, which the brand said was the third biggest innovation of Easter 2026.
Consumer research cited by Terry’s found that 76 per cent of consumers found the exploding candy flavour appealing, while 63 per cent said they would buy it in addition to a traditional Terry’s Chocolate Orange.
The launches form part of Terry’s Christmas campaign, with investment behind its “Deliciously Unsquare” platform across digital, out-of-home, PR and shopper marketing.
The campaign aims to reinforce Terry’s position as a leading chocolate orange brand and drive shoppers into the category throughout the festive season.