Tango releases bold new 'Editions' flavour – Paradise Punch Sugar Free

Britvic is continuing the momentum of its Tango Editions rotational flavour series with the launch of Tango Paradise Punch Sugar Free. The Tango Editions rotational flavour series combines a bold taste, liquid and pack design. Tango Paradise Punch is no exception, a deliciously fruity, orange, mango and tropical, sugar free blend to provide a refreshing, zingy flavour burst. It features Tango’s boldest pack design yet with vibrant colours and a modern design which will stand out on the shelf and in chillers, helping to grab shoppers’ attention. Available from mid-February, the flavoured fruit carbonate will be available across both take-home and on-the-go formats to cater for different consumption occasions.

The Tango brand has had a phenomenally successful year, growing to £77m retail sales value, +48 per cent versus last year, and cementing itself as the third largest flavoured fruit carbonates range. Tango Dark Berry Sugar Free launched in April 2021 – it was the number one flavoured fruit carbonate during that year and is now worth £13m retail sales value, growing +66 per cent versus last year. March 2022 saw the introduction of Tango Berry Peachy Sugar Free, the first of the rotational flavour series. Since launch it has delivered £10.7m retail sales value and was the number one total soft drink new product development in volume in 2022.

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“The rotational flavour series has been a huge success to date, showcased in the launch of Berry Peachy, it’s helped us continue to recruit younger shoppers into the brand and in turn, support with the driving of sales and footfall," said Ben Parker, GB Retail Commercial Director at Britvic. "A variety of pack formats are available including a 330ml can and 500ml bottle, great for on-the-go consumption. A price-marked-pack option is also available across 500ml bottles, helping to offer shoppers the reassurance of value which in turn creates confidence in local retailers and how they price their products. This will be key as we continue to navigate the cost-of-living increases. As a result of this, we’re also expecting to see a portion of shoppers switch to smaller pack sizes to save on spend. Our range meets these different consumer needs with a tasty new flavour to tempt shoppers, whether they’re at home or on the go, and within the confines of a trusted brand.”

Tango Paradise Punch is available from mid-February in a variety of formats including 330ml, 500ml, 1.5L and 2L bottles. The launch will be supported by POS and digital communications.

330ml single can

• MRSP: £0.75

• Case size: 24

500ml bottle (standard & PMP)

• MRSP: £1.85/ £1.19 PMP

• Case size: 12

1.5L bottle

• MRSP: £2.69

• Case size: 12

2L bottle

• MRSP: £3.19

• Case size: 8

6 x 330ml multipack

• MRSP: £4.39

• Case size: 4