Cult snack brand Takis is set to spice up aisles up and down the country with the launch of Blue Heat – the latest addition to its bold and intensely flavoured range of rolled tortilla chips. Following huge success in international markets, the striking blue snack that is the brand’s number two flavour in the US, will be available nationwide from 5 March onwards, rolling out through the convenience channel via wholesalers.
The launch taps into the continued demand for spicy snacks in the UK. The bagged snacks category continues to grow and is now worth £4.19bn in value, and within that, the “Heat” segment is out-performing total crisps at +nine per cent value sales in the last year. Takis is perfectly placed to cater to this demand as the brand is outperforming the market, growing in value sales by 10 per cent in the last year.
“There is no denying that UK consumers love a bit of spice,” said Becky Allan, Marketing Manager, Takis, said: Gen Z in particular are leading the way with this and becoming more adventurous in their snack options. Takis Blue Heat has already seen incredible success in international markets, garnering a huge cult following. With its unmatched intensity across heat, flavour and visual appeal this new launch is set to resonate strongly with UK consumers and drive further growth within the category.”
Already a fan favourite across the globe, Takis Blue Heat delivers an explosive combination of chilli and lime flavours, designed for those who crave adventure in their snacking experience. The bold new offering joins the brand's popular lineup, which includes best-sellers Fuego and Dragon Sweet Chilli.
Retailers can get their stock from the below wholesalers:
Booker Wholesale UK: 55g PMP (£1.25) from 5 March
Bestway: 100g (£2) from 10 March
Dhamecha Group 55g PMP (£1.25) and 100g (£2) from 10 March
Blakemore Wholesale Ltd. 100g (£2) from 13 March
