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Company News Crime Charity Stores Legislation Post Office Industry Reports Supermarket Sustainability Tech & Services Wholesale

Alcohol Ambient Bakery Confectionery Chilled Savoury Snack Dairy and Alternative Food and Beverages to Go Frozen Grocery Health and Beauty Household Low and No alcohol Soft Drink Tobacco Vape and Next-Gen Nicotine

Product Feature News Feature Guest Column Retail Corner

Big Interview Me and My Brand Me and My Store

About Us Digital Editions Media Pack Contact Us Advertise

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zoe real food ad asa substantiation breach

zoe real food ad asa substantiation breach

Zoe Daily30+ ad banned after ASA found ultra-processed ingredient claims misleading

Photo: iStock

ASA bans Zoe supplement ad over ‘misleading’ ultra-processed food claim

May 22, 2025

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