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Company News Crime Charity Stores Legislation Post Office Industry Reports Supermarket Sustainability Tech & Services Wholesale

Alcohol Ambient Bakery Confectionery Chilled Savoury Snack Dairy and Alternative Food and Beverages to Go Frozen Grocery Health and Beauty Household Low and No alcohol Soft Drink Tobacco Vape and Next-Gen Nicotine

Product Feature News Feature Guest Column Retail Corner

Big Interview Me and My Brand Me and My Store

About Us Digital Editions Features List Contact Us Advertise

About Us Testimonials Digital Editions Features List Contact Us Advertise

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serena williams

serena williams

Serena Williams with padel players in Heineken campaign

Photo: Heineken

Low and No alcohol

Heineken 0.0 taps Serena Williams as global ambassador

Kiran Paul

Apr 25, 2026

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