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Company News Crime Charity Stores Legislation Post Office Industry Reports Supermarket Sustainability Tech & Services Wholesale

Alcohol Ambient Bakery Confectionery Chilled Savoury Snack Dairy and Alternative Food and Beverages to Go Frozen Grocery Health and Beauty Household Low and No alcohol Soft Drink Tobacco Vape and Next-Gen Nicotine

Product Feature News Feature Guest Column Retail Corner

Big Interview Me and My Brand Me and My Store

About Us Digital Editions Media Pack Contact Us Advertise

About Us Testimonials Digital Editions Media Pack Contact Us Advertise

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it simply does it

Shredded Wheat 'It Simply Does It' TV campaign showing character Rudy enjoying breakfast

Shredded Wheat returns with first campaign in six years

Jun 26, 2025

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