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Company News Crime Charity Stores Legislation Post Office Industry Reports Supermarket Sustainability Tech & Services Wholesale

Alcohol Ambient Bakery Confectionery Chilled Savoury Snack Dairy and Alternative Food and Beverages to Go Frozen Grocery Health and Beauty Household Low and No alcohol Soft Drink Tobacco Vape and Next-Gen Nicotine

Product Feature News Feature Guest Column Retail Corner

Big Interview Me and My Brand Me and My Store

About Us Digital Editions Features List Contact Us Advertise

About Us Testimonials Digital Editions Features List Contact Us Advertise

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great british bake off

great british bake off

Image from Matthews Cotswold Flour

Product News

Matthews Cotswold Flour announces Great British Bake Off contestant as brand ambassador

Pooja Shrivastava

Apr 20, 2026

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