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Company News Crime Charity Stores Legislation Post Office Industry Reports Supermarket Sustainability Tech & Services Wholesale

Alcohol Ambient Bakery Confectionery Chilled Savoury Snack Dairy and Alternative Food and Beverages to Go Frozen Grocery Health and Beauty Household Low and No alcohol Soft Drink Tobacco Vape and Next-Gen Nicotine

Product Feature News Feature Guest Column Retail Corner

Big Interview Me and My Brand Me and My Store

About Us Digital Editions Media Pack Contact Us Advertise

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gen z functional beverage consumption trends

gen z functional beverage consumption trends

Functional drinks' demand spikes as Gen Z redefines drinking habits

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Industry Reports

Functional drinks' demand spikes as Gen Z redefines drinking habits

Pooja Shrivastava

Jun 05, 2025

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