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Company News Crime Charity Stores Legislation Post Office Industry Reports Supermarket Sustainability Tech & Services Wholesale

Alcohol Ambient Bakery Confectionery Chilled Savoury Snack Dairy and Alternative Food and Beverages to Go Frozen Grocery Health and Beauty Household Low and No alcohol Soft Drink Tobacco Vape and Next-Gen Nicotine

Product Feature News Feature Guest Column Retail Corner

Big Interview Me and My Brand Me and My Store

About Us Digital Editions Features List Contact Us Advertise

About Us Testimonials Digital Editions Features List Contact Us Advertise

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cereal partners uk

cereal partners uk

Shredded Wheat 'It Simply Does It' TV campaign showing character Rudy enjoying breakfast

Shredded Wheat returns with first campaign in six years

Jun 26, 2025

CPUK’s Bromborough factory in Merseyside, set to close in 2025, risking 300 jobs as Cheerios production shifts

Major cereal maker to close factory as sales decline

Pooja Shrivastava

20 March

Nestlé Frosted Shreddies cereal box affected by the UK product recall

Specific batches of Nestlé Frosted Shreddies recalled

Pooja Shrivastava

28 February

cheerios campaign

Cheerios unveils new £5m consumer campaign

28 January

Recent

CPUK removes 59 million teaspoons of sugar from Nestlé breakfast cereals

CPUK removes 59 million teaspoons of sugar from Nestlé breakfast cereals

Oct 11, 2021

Cereal Partners UK donates two million portions of breakfast cereals to fight child food poverty

Cereal Partners UK donates two million portions of breakfast cereals to fight child food poverty

Mar 31, 2021

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