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Company News Crime Charity Stores Legislation Post Office Industry Reports Supermarket Sustainability Tech & Services Wholesale

Alcohol Ambient Bakery Confectionery Chilled Savoury Snack Dairy and Alternative Food and Beverages to Go Frozen Grocery Health and Beauty Household Low and No alcohol Soft Drink Tobacco Vape and Next-Gen Nicotine

Product Feature News Feature Guest Column Retail Corner

Big Interview Me and My Brand Me and My Store

About Us Digital Editions Media Pack Contact Us Advertise

About Us Testimonials Digital Editions Media Pack Contact Us Advertise

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breakfast category

breakfast category

cheerios campaign

Cheerios unveils new £5m consumer campaign

Jan 28, 2025

'Trusted brands still rule breakfast category even amid cost-of-living crisis'

Pooja Shrivastava

10 April 2023

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