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Company News Crime Charity Stores Legislation Post Office Industry Reports Supermarket Sustainability Tech & Services Wholesale

Alcohol Ambient Bakery Confectionery Chilled Savoury Snack Dairy and Alternative Food and Beverages to Go Frozen Grocery Health and Beauty Household Low and No alcohol Soft Drink Tobacco Vape and Next-Gen Nicotine

Product Feature News Feature Guest Column Retail Corner

Big Interview Me and My Brand Me and My Store

About Us Digital Editions Features List Contact Us Advertise

About Us Testimonials Digital Editions Features List Contact Us Advertise

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alpen

alpen

breakfast cereal marketing UK

Image from Alpen

Alpen campaign returns with £1.5m investment to reinvigorate muesli category

Pooja Shrivastava

Mar 03, 2026

Alpen muesli ad featuring mascot Ralph from the 2025 ‘Grown Up Thing To Do’ campaign

Alpen launches major TV campaign

05 March 2025

Alpen in mission to 'revitalise' muesli category

04 February 2025

Alpen on-pack contest with BBC Gardener’s World

Alpen on-pack contest with BBC Gardener’s World

14 May 2024

Recent

Alpen introduces new and improved Alpen Delight bars

Alpen introduces new and improved Alpen Delight bars

Sep 28, 2023

Alpen pumps £2m into brand refresh

Jun 09, 2021

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