Swizzels unveils hanging bag product invented by fan

Swizzels has launched a brand-new hanging bag product, Great British PUDS, invented by a fan.

The sweet manufacturer worked with Tracy-Jane Fielding, winner of Swizzels’ 90th anniversary Sweetest Invention competition, to develop the new sweet product.

Great British Puds includes four varieties of individually wrapped chew bars in classic British dessert flavours: Sticky Toffee Pudding, Lemon Meringue, Rhubarb Crumble and Apple Pie & Custard.

“Since the announcement of our Sweetest Invention competition winner, the team and our winner Tracy-Jane have been hard at work developing Great British Puds, so we are delighted to finally be able to bring them to retailers,” commented Jeremy Dee, managing director of Swizzels.

With the hanging bag format and a brightly-coloured, British design, the packs are sure to stand out on shelves and appeal to all ages, the firm said. The product is also suitable for vegetarians and vegans, indicated with a clear flash on the front of the pack.

“Great British Puds is our biggest launch for 2020 and we are confident it will contribute to the exponential growth we are experiencing across chew bars and hanging bags.” Dee added.

Tracy-Jane Fielding, inventor of Great British Puds, said: “I’ve been a fan of Swizzels for as long as I can remember, so having the opportunity to put my own sweet ideas forward to the team was a privilege in itself. The inspiration for my invention came from years of experience working in restaurants and my observations that classic British desserts continue to be hugely popular.

“Now that my very own sweet invention is actually hitting the shelves of supermarkets and stores nationwide, I am completely overwhelmed.”

Great British Puds are available in 150g bags with an RRP of £1.29. A price marked pack is also available for convenience retailers.