Swizzels and Spanish home fragrance producer Cristalinas have teamed up to launch three new sweet-scented diffusers and room sprays inspired by Swizzels’ Squashies Bubblegum, Squashies Strawberries & Cream, and Lemon Refreshers.
Starting from an RRP of £1.99, the range includes 25ml reed diffusers, larger 35ml reed diffusers and 250ml room sprays.
Developed to help retailers benefit from the continued growth of the home fragrance category, the collection will appeal to shoppers seeking nostalgic, sweet-inspired scents. With strong brand recognition from Swizzels and an accessible price point, the range offers an opportunity to encourage impulse purchases and attract both confectionery fans and home fragrance shoppers.
The Squashies Strawberries & Cream scented diffuser features a blend of juicy strawberries with smooth, creamy notes and the Squashies Bubblegum diffuser offers a playful, nostalgic scent. Refreshers Lemon provides a fizzy, fruity fragrance packed with citrus freshness.
“We’re always looking for new ways to extend our much-loved brands beyond the confectionery aisle, and Cristalinas’ expertise in home fragrance made them the perfect partner for this collaboration," said Clare Newton, Swizzels' trade and shopper marketing manager. "Together, we’ve created a collection that captures the distinctive scents of some of our most iconic sweets to not only offer consumers a new way to experience the familiar scent of Swizzels but also to support retailers by driving excitement in the category, creating strong cross-merchandising opportunities."
Cristalinas is one of the leading suppliers of reed diffusers and car fresheners in Spain. It produces high-quality home fragrances using a zero per cent alcohol formula and a high concentration of natural essential oils. Its products are known for their intense scents and long-lasting performance. Headquartered in Madrid, Cristalinas also has subsidiaries in the UK, France, and Mexico.