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1. How have you prepared for the ban? (What menthol tobacco accessories and vaping products do you stock? What staff training have you implemented? What advice are you giving to customers?
2. What proportion of your menthol smoking customers still don't know about the ban? Why do you think this is?
3. What is the major obstacle that stops smokers moving on to vape or similar products? How can the industry help more smokers make this transition?
4. What would be your three pieces of advice to other retailers for helping a smoker transition to a vaping product (including IQOS)?
5. How great an impact do you think the menthol ban will have on your business as a whole?