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Supreme acquires leading meal replacement brand SlimFast

Supreme acquires leading meal replacement brand SlimFast
Key Summary
  • Supreme acquires one of the UK’s leading meal replacement and weight management brands
  • SlimFast will both complement and expand Supreme’s existing Drinks & Wellness category
  • Acquisition is expected to be immediately earnings enhancing

Supreme, a leading manufacturer, supplier, and brand owner of fast-moving consumer goods, announced on Monday (Oct 20) the acquisition of the trade and selected UK and European assets of SlimFast, a market leader in meal replacement products, for a total cash consideration of £20.1 million from Glanbia PLC, a global nutrition and food company.

The group will satisfy the consideration for the acquisition through a mixture of its existing cash resources and utilisation of its asset-based lending facility.


Founded in 1977 in the US, SlimFast is a heritage weight management brand, known for its meal replacement shakes, bars, snacks, and weight loss plans.

SlimFast has a strong position in formats including ready-to-drink and ready-to-mix powder products, as well as an ‘Advanced Nutrition’ range, which includes high-protein, high-fibre, gluten-free meal replacement shakes and smoothies.

SlimFast’s UK and European established sales footprint comprises Amazon, Home Bargains, B&M, Asda, Sainsbury’s, Tesco and Morrisons (existing customers to Supreme) and will provide Supreme access to Boots and Superdrug.

For the year ended 31 December 2024, SlimFast’s UK and European assets reported unaudited revenue of £25.5 million and adjusted gross profit of £9.7 million.

The acquisition is fully aligned with Supreme’s ongoing M&A strategy, adding highly recognised brands into its diverse portfolio of high frequency consumable products.

SlimFast is highly complementary to Supreme’s existing drinks and wellness category, further expanding the Group’s presence in the weight management market – a market that is projected to reach £1.5 billion by 2027.

Supreme believes that SlimFast is ideally placed to capitalise on the growing demand for GLP-1 products, which require nutrition and protein supplementation both during treatment and as an ideal “follow-on”.

Supreme anticipates unlocking meaningful synergies by integrating SlimFast into its well-established, fully vertically integrated distribution platform.

Sandy Chadha, Chief Executive Officer of Supreme, commented, "We are excited to have acquired such an iconic brand in SlimFast, which we believe is highly complementary to our existing Drinks & Wellness category.

"Under our ownership and track record for product innovation, we believe the commercial opportunities to both enhance and broaden SlimFast’s market presence makes it an ideal addition to our business.”