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Sunshine, Easter drive retail sales surge

Sunshine and Easter Propel UK Retail Sales in April 2025
Photo by ANDY BUCHANAN/AFP via Getty Images

The sunniest April on record brought with it a boost to retail sales which were further propelled by sporadic spells of warmer weather, interest rate cuts and the long Easter weekend, as seen in the latest industry report released today (May 13).

According to data published by British Retail Consortium, UK total retail sales increased by 7 per cent year on year in April, against a decline of 4 per cent in April 2024. This was above the 3-month average growth of 2.9 per cent and above the 12-month average growth of 1.4 per cent.


Food sales increased by 8.2 per cent year on year in April, against a decline of 1.6 per cent in April 2024. This was above the 3-month average growth of 3.9 per cent and above the 12-month average growth of 2.9 per cent.

Commenting on the figures, Helen Dickinson, Chief Executive of the British Retail Consortium, said, “The sunniest April on record brought with it a boost to retail sales.

"While the stronger performance was partially a result of Easter falling in April this year, the sunshine prompted strong consumer spending across the board.

"Food sales performed well as people brought together their family and friends for Easter celebrations, while sales of DIY, homeware and gardening goods shone bright as people made the most of the weather.

"Clothing sales, where growth has been sluggish in recent months, also improved as consumers refreshed their wardrobes for the new season.

“But clouds loom on the horizon as new costs begin to bite. Even a strong April performance will do little to make up for the extra £7bn facing the industry this year.

"Both Employer National Insurance Contributions and the National Living Wage rose last month, and retailers face another £2bn bill when a new packaging tax comes in later this year.

"If the Government wants to secure the future of our high streets, then it must ensure that no shop pays more as a result of the upcoming business rates reforms, or it will be our local communities that pay the price.”

Speaking about food and drink sector performance, Sarah Bradbury, CEO, IGD, said, “April saw a welcome boost for the market and shoppers, thanks to sporadic spells of warmer weather, interest rate cuts and the long Easter weekend, which lifted overall confidence by a point.

"However, the persistent challenge of food price inflation, which climbed to 2.6 per cent in April from 2.4% in March, continues to weigh heavily on both businesses and households. As they grapple with rising costs, we foresee limited further gains in shopper confidence."