Sugro UK, the member-owned buying and marketing group comprising of over 80 independent wholesalers, has announced the expansion of its sample box lineup with the launch of the Tik Tok Sample Box.
Sugro UK offers an extensive lineup of sample box initiatives to aid suppliers in promoting their product offering – be it best-sellers, core range or NPD – by putting the products in front of Members and enabling them to sample the products first-hand.
Sugro’s sample box offering began with the launch of the Member Sample Box in 2021, expanding in 2024 to include the Retail and Food-to-Go Sample Boxes (whereby sample boxes are distributed to the retailers and Quick Service Restaurant outlets supplied by a particular Member respectively), along with the Bespoke Sample Box (namely, supplier-branded boxes exclusively containing their own products, distributed to Sugro’s Member base).
This year, Sugro are delighted to be expanding the sample box offering even further with the launch of its new Tik Tok Sample Box.
This initiative will allow suppliers to distribute products to the Members, who will, in return, work with their database of their key influencers on creating some engaging Tik Tok product content and marketing campaigns to promote the products contained within the sample box to the end consumers.
Commenting on the launch, Sugro UK’s Head of Commercial and Marketing, Yulia Petitt, said, “By leveraging the power of such a massive platform as Tik Tok, Sugro are excited to offer a new method of facilitating suppliers to grow excitement around, and engagement with, their product ranges – particularly among the younger generation, with whom Tik Tok remains an exceedingly popular and influential platform.”